Marketing Acronyms and Their Meanings

  1. Average Revenue Per User (ARPU)
  2. Annual Recurring Revenue (ARR)
  3. Average Order Value (AOV)
  4. Customer Acquisition Cost (CAC)
  5. Conversion Rate Optimization (CRO)
  6. Cost Per Click (CPC)
  7. Cost Per Lead (CPL)
  8. Cost Per Mille (CPM)
  9. Call To Action (CTA)
  10. Click Through Rate (CTR)
  11. Google Analytics (GA)
  12. Key Performance Indicators (KPI)
  13. LifeTime Value (LTV)
  14. Monthly Recurring Revenue (MRR)
  15. Month on Month (MoM)
  16. Search Engine Optimization (SEO)
  17. Search Engine Results Page (SERP)
  18. Social Media (SoMe)
  19. Unique Selling Proposition (USP)
  20. Urchin Tracking Module (UTM)
  21. Word of Mouth (WOM)