Chapters/Etiquette & Business Pleasure
Dressing for Success
Norwegian business fashion: function over form, and lots of well-tailored black.
By European standards especially, but even by American standards, Norwegian business dress code would be considered informal and casual. In Norway it's less important to display one's wealth through fashion as you might see elsewhere.
Men's Attire
Men typically wear conservative business suits in most industries: blazer and trousers with no tie. In some industries like finance and sales, a more formal suit and tie may be appropriate. The only colleagues I see wearing a sloppy, ill-fitting suit are typically other Americans.
You'll notice Norwegian business men tend to opt for a simple backpack (locally called a rucksack) instead of a traditional briefcase. It's just more practical and in Norway, practicality usually wins.
Women's Attire
For women, a well-tailored dress, trousers or pantsuit works just fine. Jewelry is usually minimal and understated. Stiletto high heels are usually reserved for evening receptions only. Even shoes that make noise when walking is socially discouraged!
The Color Black
You'll notice Norwegians incorporate a lot of black and dark colors into their outfits, enough to make even a high school goth kid jealous. The typical Norwegian outfit may consist of black on black on black with a splash of grey. Tall gorgeous blonde people simply look fabulous in all black.
Your New Best Friend: Wool
If you're coming from a warmer region please let me introduce you to your new best friend... wool! Sometimes referred to by Norwegians as 'super underwear', these butt warming, life-saving garments are super indeed. Get the good stuff, that full Merino wool. Your legs will thank you.
Key Takeaways
- ✓Business attire is conservative and well-tailored
- ✓Function over fashion—backpacks are acceptable
- ✓Lots of black and dark colors are the norm
- ✓Invest in quality wool for Norwegian winters
About the Author
Sean Percival is an American venture capitalist and author living in Norway. After failing spectacularly to expand a Silicon Valley venture fund into the Norwegian market, he collected his lessons learned into this guide to help others succeed where he initially stumbled.
Read more about Sean →