Your guidebook to the
work culture of Norway
Sean Percival presents his reflections and learnings, giving unique insights into the way Norwegians and Scandinavians do business. This outsider’s view is packed with tips and tricks so that foreigners and Norwegians can be better at doing business together.
About the Loud American
Sean Percival is an American Venture Capitalist and author who has spent the last several years in Norway. Through his work in the Norwegian startup ecosystem, he has interacted with Norwegian businesses of all sizes and across every major national industry. His experience has shown him that business environments benefit greatly from international diversity and that multicultural companies are more competitive, more creative and have more fun.
Who This Book is For
For foreigners living and working in Norway
Recently moved to Norway for love? You’re going to need a guide (and a lot of wool!)
For Norwegians looks to better understand multi-cultural work environments
As a welcome guide to new international staff working in Norway
The ultimate gift for anyone doing business in Norway.
Still not convinced?
This is the greatest book EVER written about working with Norwegians. It’s better than all other crudely drawn books on the Norwegian culture. It will make you smarter, better looking and more successful. You must have this book. Buy it now!
This book is about working with Norwegians. It is not any better than other books, but some people believe it is good. Not excellent, but good enough. It tells you how you may be perceived at work. You can buy it if you want, but you do not need to.
What People Are Saying
For foreigners coming to Norway this is vital resource for understanding how to work with us. For the Norwegians this is the best book you can read at your cabin on a Friday morning along with your coffee and eggs.
Jørn S. Haanæs
Director, Oslo Business Region
Sean gives unique and valuable insights into what it’s like to work with Norwegians. His first hand experience and humorous approach makes for an enjoyable read. I wish I had a resource like this when I started working in Norway!
Former Head of Corporate Communications for Gelato and Mozilla
What’s Inside the Book
- Welcome to Norway!
- Norwegian Values at Work
- The Law of Jante in business
- Working to live, not living to work
- Corporate Ethics
- Being competitive in sports vs being competitive in business
- Working in Norway
- How not to appear too American
- Making business contacts in a shy country
- Meeting room culture best practices
- Coffee, waffles and brown cheese: The foods of Norwegian business
- Etiquette, Gifting and Mixing Business with Pleasure
- Dealmaking in Norway
- Building trust
- How Norwegians manage risk
- How to operate on Norwegian time
- Negotiating techniques
- Contracts and the fine print
- The art (and power) of the handshake
- Why Norway? A Closing
- Glossary of Norwegian Business Terms