Norwegians in Syden
Why the whole country goes south, and what it looks like when it gets there
Syden, the colloquial term for the sunny holiday destinations of southern Europe, is where a great many Norwegians go on holiday. The appeal of sun, sand and warm weather is undeniable for a population accustomed to cold, dark winters. The phenomenon of Norwegians in Syden has been a topic of discussion for years, and here we explore the reasons behind it.
What is Syden?
Syden is not a place on a map. It refers collectively to popular holiday destinations in southern Europe such as Spain, Greece, Portugal, Cyprus and Turkey — the Canary Islands above all. These destinations offer warm weather, beaches and a wide range of activities, making them attractive to Norwegians seeking a break.
Why Do Norwegians Flock to Syden?
There are several reasons Norwegians go to Syden for their holidays:
- Weather: Norway has a long, dark winter, which makes sunshine an attractive prospect. Many Norwegians use both the winter break and their fellesferie weeks to get some.
- Affordable prices: the cost of living in Norway is high, and Syden destinations often offer cheaper accommodation, dining and alcohol. For some trips the flights pay for themselves at the restaurant.
- Family-friendly: Syden destinations are geared toward families, with pools, waterparks and short transfers.
- Socialising: Syden has become a social hub for Norwegians, with travellers meeting people from home and enjoying a lively atmosphere — which is notable given how reserved the same people are at a bus stop in Norway.
The Syden Culture
Norwegians in Syden have developed a recognisable culture over the years, and certain resorts are half-jokingly called “Little Norway” for the sheer number of Norwegians who travel there. Some characteristics:
- Focusing on relaxation: Norwegians in Syden generally prioritise rest over sightseeing. Many spend their days by the beach or the pool and consider that the entire point.
- Party atmosphere: alongside the relaxation, bars and nightclubs are popular, and alcohol that costs a fraction of Norwegian prices is a large part of why — see Norwegian drinking culture.
- Bringing food home: Norwegians in Syden often bring local delicacies back as souvenirs, from Mediterranean cheeses to a good bottle of olive oil.
- Cultural integration: some travellers engage with the local culture, learning a little of the language and exploring the local cuisine; many do not, and are frank about it.
Challenges and Criticism
While the phenomenon is generally accepted, there is criticism. One strand concerns the environmental impact of mass tourism and the flights it depends on, which sits awkwardly beside Norway’s environmental self-image.
Another is that the Syden culture forms a closed community that does not integrate locally. Others argue that the focus on relaxation and partying reflects a holiday-from-reality mindset. It is worth noting that Norwegians make this criticism of themselves more often than anyone else does.
Conclusion
Norwegians in Syden is a well-established part of Norwegian life. Whether it is the weather, the prices or the social atmosphere, Syden remains the default holiday for a great many Norwegians — and understanding why is useful context for anyone wondering where the office went in July.
About the Author
Sean Percival is an American venture capitalist and author living in Norway. After failing spectacularly to expand a Silicon Valley venture fund into the Norwegian market, he collected his lessons learned into this guide to help others succeed where he initially stumbled.
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