Janteloven Pronunciation

How to say Norway's most important word without giving yourself away

10 min readUpdated January 2025

Janteloven is a word that originated in Scandinavia, and it refers to a set of unwritten social rules that emphasize humility and egalitarianism. It is a crucial part of Norwegian culture, and learning how to pronounce the word correctly is essential for anyone looking to communicate with Norwegians.

Pronunciation

The Norwegian word janteloven is pronounced roughly “YAN-teh-loh-ven.” The first syllable “jan” uses a Norwegian j, which sounds like an English y, so it lands close to “yahn” rather than the English name Jan. The second syllable “te” is a short, unstressed “teh.” The ending “loven” means “the law” and is said like “loh-ven,” with the stress sitting on the first syllable of the whole word.

The two mistakes English speakers make most often are pronouncing the j as in “jam,” and stressing the final syllable. Keep the y sound, keep the stress at the front, and the word will be understood anywhere in Norway.

Understanding the Concept

Janteloven originated in the book “A Fugitive Crosses His Tracks,” aka the Janteloven book, by Aksel Sandemose, a Danish-Norwegian author. The book is a satirical work that depicts a fictional town called Jante, where everyone is expected to conform to a set of social rules that emphasize humility, egalitarianism, and the collective good over individual achievement.

The concept of janteloven has since become a part of Norwegian culture, and it is often used to describe the social norms that exist in Norwegian society. These norms include:

  1. Don’t think you are better than anyone else.
  2. Don’t think you are smarter than anyone else.
  3. Don’t think you are more important than anyone else.
  4. Don’t think you are special or unique.
  5. Don’t think you are entitled to special treatment.
  6. Don’t think you are better than anyone else because of your wealth, education, or social status.
  7. Don’t criticize others for being different or standing out.
  8. Don’t boast about your accomplishments or achievements.
  9. Don’t brag about your possessions or wealth.
  10. Don’t put yourself first.

Using Janteloven in Conversation

If you are speaking with Norwegians, using the concept of janteloven in conversation can help you better understand their culture and mindset. For example, if someone compliments you on your accomplishments, you might respond by saying, “Takk, men jeg er ikke bedre enn noen andre” (Thank you, but I’m not better than anyone else).

Alternatively, if someone asks you about your achievements, you might downplay them by saying, “Jeg gjorde det jeg kunne, men det var ikke så mye å skryte av” (I did what I could, but there wasn’t much to brag about).

Overall, understanding the concept of janteloven and how to pronounce the word correctly can help you better understand and communicate with Norwegians. By embracing the values of humility and egalitarianism that are at the heart of janteloven, you can develop deeper connections with the people and culture of Norway.

SP

About the Author

Sean Percival is an American venture capitalist and author living in Norway. After failing spectacularly to expand a Silicon Valley venture fund into the Norwegian market, he collected his lessons learned into this guide to help others succeed where he initially stumbled.

Read more about Sean →